Hard to understand how important nailing the narrative matters for your business to succeed.

I would argue having the right narrative and being in the right pocket is more valuable than having the best product or infra.

Nail the narrative in a way that reflects what people are bullish on and the rest will follow.

Onchain is the new online - FID 206 -  cooprecords.xyz

This is spot on! I feel nailing the narrative has been the highlight of many successful projects, especially when you look at projects launching NFT collections to build a brand story. 

Narratives turn users into believers!