Kyle Tut
@kyletut
How did you first hear about Pinata? ChatGPT/Claude has overtaken Google for driving the most amount of sign-ups to Pinata. Bye-bye SEO, the game is changing!
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Cameron Armstrong
@cameron
did y'all do anything to make this happen or did it just appear in the LLM results?
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Kyle Tut
@kyletut
We've blogged, a lot, since 2018. So, we have a significant amount of training data tied to IPFS. People that haven't blogged *or* have the majority of their content on closed platforms are going to struggle to be relevant in LLM answers until advertising is introduced. We are currently doing a lot to ensure we stay at the top for LLM answers and we believe Google is irrelevant to our marketing funnel moving into the future.
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Shira Stember
@shira
Wow. The SEO to PEO (prompt engine optimization) path is soooooo interesting. I hope you are documenting your process for how you are staying at the top for LLM answers. That is a business in and of itself!
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