Trends Are Temporary. Conviction Wins.

Web3 is obsessed with trends — from NFTs to new L2s to “the next big thing.” But trends fade. What survives? Focus & conviction.

If you want to build lasting impact, stop chasing narratives. OWN one. 

🧵 : Let’s break it down👇

Marketing @powerloom // crypto research & content

Every cycle has its fads. 

2017: ICO boom
2020: DeFi summer
2021: NFT mania
2022: GameFi / Axie clones
2023: RWAs, Solana revival

1000s of projects popped up. Most aren't relevant anymore. 

AND the ones that stayed focused are now category leaders.

Ethereum is the world computer. The universal platform for cryptocurrencies, blockchain apps, stablecoins, and decentralized technologies.

The largest onchain marketplace. Buy and sell crypto on Ethereum and 11+ other chains.

Solana is a blockchain built for mass adoption ◎ Fast, composable, green, and globally distributed. 

https://solana.com

Farcaster by @solanafoundation

The L2 wars prove this too.  

• @arbitrum – focus on ecosystem growth, not incentives
• @optimism – bet on Superchains & built the OP Stack
• @base – leveraged @coinbase's network, not airdrop hunters

Meanwhile airdrop-farming L2s went from explosive growth to radio silence 💀

It's the same with memes, really. 

$DOGE, $SHIB, $PEPE, $BONK, etc. came before the 'Supercycle' & have been around ever since — thriving. 

Because they built vibrant cultures & communities that go beyond fleeting hype cycles. 

@murad spoke about this too:

It's the same with memes, really. 

$DOGE, $SHIB, $PEPE, $BONK, etc. came before the 'Supercycle' & have been around ever since — thriving. 

Because they built vibrant cultures & communities that go beyond fleeting hype cycles. 

@murad spoke about this too: https://www.youtube.com/watch?v=6nqzwdGxTGc&t=1s

Positioning > Trends — that's how you win in web3.  

✅ Pick a niche. Own it (not “the everything protocol”)
✅ Your project = the first thing people think of in your category
✅ Inspire, motivate people to evangelize your vision 

Shape the market. DON'T just react to it.

For more on the HOW, read Jim's piece on X. 

He said it better than I ever can (& inspired me to write this post in the first place):

For more on the HOW, read Jim's piece on X. 

He said it better than I ever can (& inspired me to write this post in the first place): https://twitter.com/0xJim/status/1886415122811199502

Bottom line: You'll always be 2nd if you're chasing trends. Hold conviction & you'll define the future. 

Market cycles reset short-term attention. So if that's your foundation, you're bound to sink.

WDYT, anon? 💭

Let's discuss, argue, & make crypto intellectually stimulating again.

Tribalism aside, building conviction-led moats is why @ethereum, @solana, @uniswap, @phantomwallet — and their likes — win. NOT trend-chasing. 

They didn't 'pivot' from one shiny object to another, just to grab 'mindshare' or whatever. And that's what you need to outlive hype.