Trends Are Temporary. Conviction Wins.

Web3 is obsessed with trends — from NFTs to new L2s to “the next big thing.” But trends fade. What survives? Focus & conviction.

If you want to build lasting impact, stop chasing narratives. OWN one. 

🧵 : Let’s break it down👇

Marketing @powerloom // crypto research & content

Tribalism aside, building conviction-led moats is why @ethereum, @solana, @uniswap, @phantomwallet — and their likes — win. NOT trend-chasing. 

They didn't 'pivot' from one shiny object to another, just to grab 'mindshare' or whatever. And that's what you need to outlive hype.

The L2 wars prove this too.  

• @arbitrum – focus on ecosystem growth, not incentives
• @optimism – bet on Superchains & built the OP Stack
• @base – leveraged @coinbase's network, not airdrop hunters

Meanwhile airdrop-farming L2s went from explosive growth to radio silence 💀

It's the same with memes, really. 

$DOGE, $SHIB, $PEPE, $BONK, etc. came before the 'Supercycle' & have been around ever since — thriving. 

Because they built vibrant cultures & communities that go beyond fleeting hype cycles. 

@murad spoke about this too:

It's the same with memes, really. 

$DOGE, $SHIB, $PEPE, $BONK, etc. came before the 'Supercycle' & have been around ever since — thriving. 

Because they built vibrant cultures & communities that go beyond fleeting hype cycles. 

@murad spoke about this too: https://www.youtube.com/watch?v=6nqzwdGxTGc&t=1s

Positioning > Trends — that's how you win in web3.  

✅ Pick a niche. Own it (not “the everything protocol”)
✅ Your project = the first thing people think of in your category
✅ Inspire, motivate people to evangelize your vision 

Shape the market. DON'T just react to it.

For more on the HOW, read Jim's piece on X. 

He said it better than I ever can (& inspired me to write this post in the first place):

For more on the HOW, read Jim's piece on X. 

He said it better than I ever can (& inspired me to write this post in the first place): https://twitter.com/0xJim/status/1886415122811199502

Bottom line: You'll always be 2nd if you're chasing trends. Hold conviction & you'll define the future. 

Market cycles reset short-term attention. So if that's your foundation, you're bound to sink.

WDYT, anon? 💭

Let's discuss, argue, & make crypto intellectually stimulating again.

Every cycle has its fads. 

2017: ICO boom
2020: DeFi summer
2021: NFT mania
2022: GameFi / Axie clones
2023: RWAs, Solana revival

1000s of projects popped up. Most aren't relevant anymore. 

AND the ones that stayed focused are now category leaders.