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shazow
@shazow.eth
What's the difference between a company's vision and a narrative?
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shazow
@shazow.eth
My take: The vision is for the founders, a lens for when they need to make hard decisions. The narrative is for the consumers, a schelling point to fit what the moment calls for. It's something people can rally around and want others to join them for.
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July
@july
Call it generally what you want but here’s how I see it: - vision: what you sell yourself on - narrative: what you sell the customers on - pitch: what you sell your investors on
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