hard to imagine japan not liking coffee. what a grand psyop @nestlé

In the 1970s, Japan hated coffee.

Nestlé spent millions on ads, discounts, and promotions BUT failed.

Then they hired a child psychologist.

What happened next turned Japan into the 4th largest coffee importer in the world: https://t.co/0NY5QJIR3O

Marketing Nerd

hard to imagine japan not liking coffee. what a grand psyop @nestlé
https://x.com/marketing_nerd_/status/1915959043857776771?s=46&t=Il5NrMeCjY0zjgXBkcDWtA

Kinda hate this. Feels wrong. Like they disturbed a uniquely preserved natural habitat by introducing a foreign invasive species.