Humankind Candles

opinions needed pls! 

which secondary/tertiary fonts do you like best? @lambchop is redoing the packaging and put together these pairings 🤭

ℑ❤️𝔱𝔶𝔭𝔬𝔤𝔯𝔞𝔭𝔥𝔶 + 𝔟𝔯𝔞𝔫𝔡 𝔡𝔢𝔰𝔦𝔤𝔫. 
ℑ 𝔤𝔬 𝔟𝔶 𝔏𝔞𝔪𝔟𝔠𝔥𝔬𝔭, 𝔤𝔯𝔞𝔭𝔥𝔦𝔠 𝔡𝔢𝔰𝔦𝔤𝔫. ᯅ 

fashiǒn snoop.

🕯️They/them. Scaled cos from 0-$300k in arr, 7-35 employees, 0-100k users. Now I make beautiful, functional, and ethically made candles at humankind.place

Conso is the strongest imo as it’s almost sans-serif and provides nice relief from the decorative Humankind typeface.

Would like to see the tertiary fonts in context to form a better opinion on them.

Yeahhh tertiary fonts we need to work on but generally 

Primary font for name of candle and company name 
Secondary font for fancy schmancy descriptors 
Tertiary font for the legal stuff

What about bodies of text, like testimonials, reviews, blog posts, etc? Are those tertiary?

I think if you want to go into meta-branding, sticking to two fonts makes the most sense as it compliments the duality of your candles.

no those are secondary 
tertiary is more for small text like oz or website info

imo I think it’s totally fine to use the Humankind font for headings and other typographically important texts, and secondary font for everything else. Though I bias towards minimal design so take my suggestion with a grain of salt!

Unfortunately I don’t think I can customize those fonts on shopify unless I pay for a custom theme 😭 let me ask my engineer AKA bf 

Also, should online bodies of text be tertiary or secondary? Haven’t even thought about my website branding 😭