Why does saying "I work in crypto" feels so cringey and awkward?

Feels like the "crypto" word itself is too loaded, meaning  scams, get rich quick, and 'crypto bro' culture.

I think we've had it great with the Web3 storytelling. It was the strongest narrative we've had:

Web1: "Read-Only" -> Web2: "Read-Write" -> Web3: "Read-Write-Own"

Yet 'Web3' isn't trendy anymore. I don't use it myself much.

It's like after the Metaverse, GameFi, and NFT bubbles we stopped pushing the 'Web3' story, because.... it got cringey as well?

But I think Web3 is the single best narrative that unifies what crypto has to offer.

Even more now than in 2020-22 bull cycle due to AI.

The value of censorship resistance, user ownership, and privacy is important to many. 

Yet, most people view crypto not as a solution, but as a step toward a dystopian future.

We're terrible at selling crypto... I mean the Web3 vision to the masses.

Maybe I should push the Web3 term once again.

Onchain has been a bit more approachable! Feels a tad less full new change (3rd edition of the internet). Talks more to the literal vs abstract and still includes many of those values indirectly.

> I build onchain [software]. I write about onchain [builders, apps]. I create  onchain entertainment.

"In crypto" is fading away the same way there's much less internet industry or mobile industry (outside hardware). We're applying onchain solutions within existing industries and problem spaces.