growth

it’s so hard to self-promote without feeling like a spammer

Best way to self promote is to add value to others where and when they need it, and let them amplify. 

If it's truly helpful, they will.

Only if you’re being salesie 

If you’re focused on making the readers life just a little bit better when you post… you’re in the green id say :)

Focus on providing value and sharing your passion, it will come across as authentic engagement rather than spam.

it’s all about effort 

low effort = shill

high effort = helpful