I understand that there are more complexities to this and that it's a good deal for Haas, but I really don't understand their marketing strategy. They had the opportunity of being America's team and instead they signed a French driver nobody likes and a budget Japanese car maker...

I understand that there are more complexities to this and that it's a good deal for Haas, but I really don't understand their marketing strategy. They had the opportunity of being America's team and instead they signed a French driver nobody likes and a budget Japanese car maker...
https://www.formula1.com/en/latest/article.toyota-return-to-f1-as-they-sign-multi-year-technical-partnership-with-haas.1WFIOvxjafXJWzM7qrvKqD.html

Co-Founder & CEO at @maxapy & @turingcapital | Founded MAD Lions KOI, as well as source{d} & Tyba | /crypto since 2012 | ✝️

I agree with your assessment of that driver, but you underestimate Toyota. They have invented Lean manufacturing which every single car manufacturer now uses and they have a long standing tradition in racing: rally, endurance and also previous experience in F1. I'm happy to see their return to F1.