gm, if anyone actually wants their token to appreciate, pls feel free to hit me up
and if this is not you, pls also let me know so I can dump your token with haste & completely write you off as an operator
while this place has a fantastic dev community, it deeply lacks in all things IR/PR & marketing, which is quite frankly killing us
if we are serious about creating an ecosystem, this needs to change nowâas if itâs not âif you build it, they will come,â then itâs most certainly âif they can earn, they will comeâ
after all, this is crypto, so if we keep fucking up our tokens, we WILL destroy any chance we have at attracting new users
i mean look at our charts⊠the rest of crypto mocks base coins for being zombie runners & weâre just a small subset of that
at first glance, our tokens look dead⊠small holderbases that pump exclusively on 5 whales across 10 wallets who then immediately rotate, causing the chart to fizzle out until it chops down⊠rinse & repeat 6 replies
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no serious investor with size is interested in this even if they are interested in the project itself, as itâs just going to become a slowburn after a fabricated initial pump
this is the story for all of our coins⊠no users, becomes pvp, etc., etc.
now while we canât fight this directly (all ecosystems have their whales, paperhands are weak, markets are zero-sum, etc.), we can do a much better job at ATTRACTING LONGTERM INVESTORS
and this starts with better comms, better IR/PR, better tokenomics, better marketing, and better opticsâŠ
so, first, here are a few things that are commonplace around here that are immediate red flags for any serious investor
1) two tokens. any founder who launches a second token is fucked. youâve destroyed your holder base. youâve destroyed your attention game. youâve confused everyone.
itâs never acceptable to dilute your holders & thatâs exactly what you just did 1 reply
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you can have two different products & if they really need to have their own tokens, itâs not the end of the world, SO LONG as the tokens work together in the same flywheel
realistically that typically means burning one token over time, or instituting a lockup, such that all value within the system can flow to a single point
imagine investing in a company & then the CEO issues new stock for a new product for that very company⊠thatâs not how the world works
youâve fragmented your holder base, ruined your capital position & left everyone confused
further, walking back on something you, as the founder has already stated, especially as it relates to a new token, is amongst the worst things you can do & is the quickest way to erode trust within your OG community
this brings me to my next point:
2) leaning into the trenches
if you want to paint your chart red & ensure that no new outside investor considers your token, lean into the fc trenches 1 reply
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even worse than the whales, the fc trenches will back you with enthusiasm & then rotate on you after a few bps gain, sub-5m, when the next new cloned shitcoin launches
this is a doubled-edged sword, as this is your meme team & as a founder, itâs youâre responsibility to find those who are genuinely interested in the project⊠award those folks handsomely, and then tell every single other person in your DMs to kindly fuck off
the reality is that no body cares about anything other than making money, so if you find someone who feels different⊠hold on to them for dear life
you donât need a meme army, you need ride or dies
this brings us to our next point
3) learn to love your largest holders
if you, as a founder, do not have a generally understanding of who your largest holders are & what theyâre expecting, go pick up the phone & call them right now
these are your âKOLsâ; your bosses; your influencers; your board
if youâre not treating your token like stock, i donât want it 1 reply
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we all love the DAO vision, everyone except investors
itâs a beautiful idea, donât get me wrong, but i donât want a hodgepodge of governance friction, responsibility pitfalls & nuance
i want to know who is in charge, who is listening to them & what their vision is
i want to know that the CEO is actively buying their token in the open market on dips
i want to know that their token is 95% of their public wallet & that theyâre not trading 60 shitcoins per day
i want to see âCEO & FOUNDERâ proudly in their bios, including tickers
i want to know that their values are aligned with mine & their focus is on token growth
i want concise tokenomics & documentation outlining who is in charge of what & how theyâve executed against previous milestones
i want regular scheduled news cadence with blogs, newsletters, podcasts, etc. directly from the CEOs mouth
IF YOU DO NOT CONTROL YOUR NARRATIVE, THE MARKET WILL CRAFT ONE FOR YOU & YOU WILL LOSE IT
calm nerves, reduce speculation, be a leader 1 reply
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