Founders

marketing

Three obvious places to start adding value (3/3):

📢Lastly, brand itself. This is what I’m so excited about. I come from
V brave brands that have built cult followings. Brands like Rinse FM, Beats by Dre, Nike, Red Bull. 

I really wanna bring that punk energy to DeFi and I’ve been given the buy-in to try. 

What our engineers have built is genuinely revolutionary but explaining it I can white noise getting louder and louder. 

Even degens exist IRL. I was challenged: “there’s too many factions in DeFi to speak to all of them” 

But I disagree. By definition - if you have a wallet you are an early adopter. Trad Fi is chart music, DeFi (and crypto at large) is the underground rave - a melting point of subcultures that value experimentation, like to be first, have great taste and in general a good sense of humour. 

So my intention is to play to that for as long as I can get away with it. Follow to see success or my epic failure in real time. Even better say hello if you see anything that resonates

My good friend has joined Reya as Creative Director and is documenting thoughts / processes / how he’s approaching the job. Interesting reading!