"$0.40 of every $1 goes to google, Facebook and amazon" assuming this stat still holds, is this evidence of the fat protocol thesis playing out in web2?

"$0.40 of every $1 goes to google, Facebook and amazon" assuming this stat still holds, is this evidence of the fat protocol thesis playing out in web2?

https://www.youtube.com/watch?v=iVOFSsvThxY

investor @fabric-vc (/opencontributors)+ /socialgraphvc 
core team @she256


In full extract mode and the reality is demand side has limited options due to their attention capturing share and incumbents have struggled to disrupt or succumb to acquisition by Big Tech. We are overdue for disruption here!