Founders

Fabric

Here's my experience on running a crowdfunding campaign via /fabric 🧵⬇️

Crowdfi with Fabric is a really great tool for bootstrapped founders - so far I've raised 1.21eth (only 0.11 eth to go to reach my goal)!

Here's my experience on running a crowdfunding campaign via /fabric 🧵⬇️

Crowdfi with Fabric is a really great tool for bootstrapped founders - so far I've raised 1.21eth (only 0.11 eth to go to reach my goal)! https://crowdfi.withfabric.xyz/campaign/farcandles-for-farcon-xc7kk30rtqtc

🕯️They/them. Scaled cos from 0-$300k in arr, 7-35 employees, 0-100k users. Now I make beautiful, functional, and ethically made candles at humankind.place

Crowdfunding can be a very great tool of validating whether your product can stand on itself or not, or whether you are a great storyteller. Ideally, you can do both.

The reason I chose to crowdfund is so that people could see my entire plan, see who else believes in me, and so I could validate my product on it's own.

There are a few choices you have to make:
- Campaign Duration: Short (24 hours) ranging to long (one month)
- Your Goal: A specific number, or open ended
- Min/Max Contribution amount, if you want folks to be able to contribute more to your campaign
- Network: Be wary of gas fees!

Overall, people want to see that your campaign is *high effort*. Your existing customers want to see something new. And your pitch has to be convincing enough that strangers want to contribute too.

I first researched other successful crowdfunding campaigns on other web2 platforms, such as https://www.kickstarter.com/projects/sienci/longmill-benchtop-cnc-router by my friend Andy and used those as a template.

After writing a draft, I put it into GPT to give me some edits.

Then, made pics in Canva the exact dimensions (1440px by 810px) to fit into the /fabric campaign. 

Existing customer testimonials and the comparison page were the most important. A direct comparison as to why my product is better than the average off the shelf product, and social proof from my lovely customers.

I wrote out some drafts for casts announcing the campaign, and shared all that content it within my private circles. This helps to build FOMO and you get free advice.

Then, I put together a list of leads. Folks who have bought from me already, close friends who have supported me etc. I put this in a spreadsheet and wrote a few different drafts, such as this one. 

I tried to personalize them all (doing things that don't scale!) but genuinely meant every word I wrote to each segment.

@nonlinear.eth helped me deploy the day of. I had no idea that you needed $ in your wallet to deploy a contract, and he sent me $5 on base to do so. So make sure you have $ already ready! 

He also suggested a soft launch amongst high signal folks first, so that others would FOMO in or see that additional social proof.

Anyways, if you found this useful or informative, I'm running still running the campaign and only need 4-5 more contributions to make FarCandles a reality. 

1 contribution = 1 candle you get at FarCon + mint + group chat access :)

Anyways, if you found this useful or informative, I'm running still running the campaign and only need 4-5 more contributions to make FarCandles a reality. 

1 contribution = 1 candle you get at FarCon + mint + group chat access :) 

https://crowdfi.withfabric.xyz/campaign/farcandles-for-farcon-xc7kk30rtqtc