I don’t think there’s been a bigger comeback story in tech history than Apple Maps going from a punchline to making Google Maps on iOS look like a buggy piece of 2015 trash.

Brand Strategy @ Northern Army | Founding Member @ Bankless Consulting. web3 | strategy | org design

Maps was my first job at Apple in 2015 and I remember the ridicule that came with it, including the famous Silicon Valley quip “it’s Apple Maps bad.” But the plans were ambitious and right, and we just had to be patient. Gradatim ferociter.