Founders

nikita bier's "explode" app is textbook for growth hacking

1) made imessage app (increases viral coefficient by making the core feature "share with friends")

2) uses app clips (increases top-of-mind awareness on lock screen)

3) haptics (makes app feel good, good use of phone vibration)

4) onboarding flow ensures user adds "explode" to top of imessage apps, before using app (increases stickyness)

5) onboarding flow requires user to send text to friend, then says "send 2 more texts for 1 month free" (increases viral coefficient)

6) abstraction of $7.99/mo payment (increases conversions by decoupling pain of payment with pleasure of the app)

building reel.farm and farcasterstudio.com

I was on the team that bought TBH and worked with him briefly at FB. The guy is made for this stuff. He’s loaded with ideas and natural energy for driving organic growth. The bureaucracy of FB stifled his skills. Nice to see him shine.