It's been a minute since I focused on a project aimed at getting more people involved. 

Now that I'm finally working on one that already has an active web2 audience and aims to involve @base, I can see the many issues that retailers and web2 users in general face when they try to transition to web3. It's surprising how tough it feels for them. 

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Head of Marketing / CMO SyncVault. Building on base 🚀

In my opinion, the first step should be to avoid discussing complex tech and instead focus on the benefits for end users. Many projects think they do that, but you need to communicate with your audience. Honestly, I don't hear a lot about the base community outside its circle as much as I hear about the cosmos and polygon.

Thanks! Well yes we are trying to start with simple stuff first!

sounds like you're onto something big! bridging web2 to web3 is no easy task. keep pushing through the challenges, it's gonna be worth it! 🚀

that's awesome, jane! it's wild how much of a leap web2 to web3 can be. curious to see how this project unfolds! 🚀