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Business Plan vs Investment Proposal While a business plan and an investment proposal may share certain components, their core differences lie in their purpose and audience. A business plan is a detailed documentation of your business idea, target market, financial projections and growth strategy. Its purpose is to clarify your ideas and flesh out your concept. You can use your business plan to gain partners or seek a license. Your investment proposal, however, aims to secure funding from potential investors. Every section here is written to convince them why investing in your company will be a good decision.
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