Farcaster

The Farcaster Secret Master Plan

Goal: get to 1B+ DAU for protocol

1. Grow DAU by 100x (single digit millions). Likely through Warpcast.
2. More developers get interested in building new social apps
3. New apps attract users; virtuous cycle
4. Win crypto first, then other categories. Likely through channels.

1/ How will Farcaster succeed if apps have to compete with Warpcast?

If there are enough daily active users of the protocol and the underlying data and APIs are actually permissionless, people will build new and interesting apps.

This has been the plan since the beginning (channels being a new thing along the way).

Vertically-focused apps on top of the protocol could even succeed now & drive the user growth loop:

1) Mobile ecommerce app with rewards for users who generate content for brands. Purchases through frames. 
2) The next Yelp and/or restaurant review platform 
3) Content-centric networks (vid)
4) Next LinkedIn etc…