Launching an L2 is like launching a website: it doesn’t really matter unless you’ve built something people want. 

There was outsized attention in the early days just for launching one, but that has rapidly diminished.

It’s just a part of the tech stack; but it’s not a thing in and of itself.

What’s the benefit of having your own chain instead of running Zora fully on Base for example?

I mainly write code and read books. Sometimes I take pictures. I wish I’d write.

https://zora.co/ruhum

Makes sense, protocol rewards aren’t enough to cover gas costs. What are the trade offs tho?
These come to mind
- interoperability with other protocols
- cold start, people need to bridge ETH
- running the infra for the L2

great question. 

the primary benefit is the gas revenue, which offsets our gas costs on our smart wallet in the app. 

now that we pay gas for users it helps lower that cost for us