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Kalen
@rtfkt
What do you do when you're a small fish competing against whales? After all you'll be struggling to even survived while the whales roam around freely but what if you could use them to your advantage? This is the story of bandit and "The unsponsored project" At the U.S. Olympic trials, you see the elite athletes, big names, and major sponsors like Nike, Adidas, and ON. But you might have also notice the 35 athletes in all black with no branding They stand out in their own way and that is the point! You see unsponsored athletes at the trials have no choice but to wear branded gear on race day without pay. They end up providing free marketing, and if they win, the brand—not the athlete—reaps all of the benefits. Bandit fixes this by signing them to a small deal Athletes receive a small payment to wear unique, unbranded black clothing. This gives Bandit the marketing they want while making unsponsored talent easier to spot.
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Kalen
@rtfkt
Typically, brands struggle to identify available athletes when they're wearing competitors' gear. This solves it In the end everyone wins Athletes get paid for their work and if they did well they are more likely to get sign by a larger brand. Those traditional brands solve their talent-spotting issues and Bandit gets to make a bigger name for themselves and build up the reputation TLDR marketing can be use to solve consumer product issues if done correctly and Bandit did just that! Lesson in there đź¤
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