the story you tell about a product, and the culture you build around that story, matters far more than the product itself

writer of manifestos, petter of cats.

in pursuit of the stories that bring us back to life @ http://manifesto.quest

have been workin on a manifesto for an early stage b2c startup, and i'm struck by how the story we craft now will either ensure that the product becomes commoditized, or increasingly distinct from everything around it. can't say more yet, but feels kinda like seeing the matrix lol

is there a product that made you write this? it invites more to tell the story