What was truly genius about the Kardashians is that they were the first to truly, successfully, yoke their image-distribution machine to one of capital accumulation. They built an ecosystem that converts self-performance into content, uses content to attract attention, and transforms attention into capital through their various business ventures,  targeting different demographics

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I think the TV show just tee’d off the frame that the reality show is ongoing and across different social platforms through the lens of each Kardashian. That vehicle’s been really powerful to hitch their respective brands and products to

The Kardashians revolutionized self-promotion by turning their image into a successful capital-generating machine. Their strategic use of content creation, audience engagement, and diverse business ventures showcases their innovative approach to capitalizing on attention across different demographics.