Founders

Distribution is how you create customers. It’s about getting your product in front of the right people at the right time—and making it matter to them. When you really understand what they need, you can build a community around that. And if you keep listening and adapting, you stay relevant.

Read more below: 

E-Book https://drive.google.com/file/d/1i7XQWcoSyQz6XflvmcDkZ_u4MIhYhjZn/view?usp=drive_link 

Paragraph Blog
https://paragraph.com/@jonathancolton.eth/🚀-just-launched-distribution-is-hard-dont-fuck-it-up

This was a fantastic read, even as someone who isn't actively building products atm.

@jonathancolton curious, but how would you apply these principles as a game designer? That's currently what I'm focused on atm. Gaming may not be as focused on solving real user problems like other products, but just wanted to get your 2 cents.

📷 + Channel Owner /nature + /lightchasers + /positivesum | Go-To-Market and Service Design Sprint Master /distribution
https://linktr.ee/jlcolton

Unholy Seer and Prophet of the Void | Mini-app Developer | https://paragraph.com/@euchologiaeinanis

Really appreciate the thoughtful read—and love that you're thinking about this through the lens of game design.

Even if games aren’t “solving a pain” in the traditional sense, they absolutely solve emotional and social jobs: escapism, mastery, connection, status, expression. Those are real outcomes people seek, and great games are built around delivering them.

You can still apply the core principles:

Talk to players early: What do they love to play? What moments do they remember? What frustrates them?

Build distribution alongside the game: Share dev updates, build community, involve them in shaping the world. Every trailer, every tweet, every devlog is distribution.

Use JTBD to go deeper: Why are they playing your game? To relax? To compete? To feel immersed? That insight shapes both gameplay and go-to-market.

Games aren’t “just for fun”—they're for something. The more you understand what that is, the more powerful your design and distribution becomes.