brian is live on unlonely
@briang
DAUs feel like a web2 metric. seems like viewing users as all the same made sense in the ad model where a view was a view is a view. but with all this identity data/access to wallets txn history and balanceOfs in web3, you can rank users by a lot of things from the app level. how much ETH do they own? How many NFTs etc
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Nicholas Charriere
@pushix
Most big web2 companies have a deeper core metric than DAUs. In adTech its often something along the lines of "susceptible to click ads and convert". That metric internally carries a lot more weight. So in essence I agree with you completely, but I don't think it's a new web3 thing. DAUs not that useful on their own.
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brian is live on unlonely
@briang
yea that makes sense one difference is all that web2 data is coming after the fact and has to be discovered via analyzing consumer behavior on the site but in web3 the data is already there and can change the ux from the jump which is interesting
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Rch
@rch
But do you think the status quo of public wallet visibility where anyone can lookup any wallets activity will persist? Eventually users will want control over the data they would like to share. I guess Aztec network and other privacy centric innovations will change that.
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brian is live on unlonely
@briang
i think it’s up to products to make experiences so much better with all this free public data laying around so that users opt into it
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