july

Authenticity, not quality, is winning over the internet

Social media, rather than mass media, form the opinion of the masses.
Rise of unedited web cam podcasts coinciding with decline of professional shows.
The cringe of manufactured LinkedIn experts and the respect towards those who learn in public.

Let the masks fall!

Engineering @neynar. Amusement, wonder, and uncertainty ✴︎ libred.org

Full Service Agent for Social Media Management, Marketing and Personal Branding

- Former Military Intelligence Guy

Do you think we will see concentration of attention towards a handful of new stars, as it was before?

I’m notice a trend when the attention is spread across bigger pool of creators that have smaller treachery (100ks instead of 1Ms) People are looking for more relatable faces. Production quality doesn’t need to meet top notch producers in a niche domains I find

@rafi imo the big trend on "beeing as authentic as possible" on social media is already on decline. YES social media is winning of linear and traditional media. But the social media as we know it is evolving - fast. And the average content creator on social media is rapidly increasing on its quality. 

The "unedited webcam podcast" is not going to be the one, that pushes through. Thats the 2014 timeline. Especially if you are in a field, that is more important than just pure entertainment. 

Learn in public, YES TOTALLY, but INCREASE YOUR QUALITY, - contentwise and productionwise - in public, or you'll fall by the wayside.