A year ago, a vampire attack (w a token) from LooksRare seemed set to unseat OpenSea

Why is Blur different?

1. Net new market model on the bid side which lead to dominant floor liquidity. Which is where most trades happen 

2. Didn’t honor royalties or charge fees, which saved traders 5%-10% 

3. Trader focused UX, real-time market focused 

Market is top heavy with ~3K users driving most of the volume, the above won them.

Makes sense, just doesn’t seem sustainable for anyone except traders, or market expanding 

ie this is a weird/narrow definition of “winning”

I think the common misconception is that most* marketplaces are building for retail consumers. They are not. They are building for transaction volume (traders). Blur understood this better than anyone and has won over the Ideal Customer Profile that generated the most revenue

Governance Public Utilities for @zksync at @thezknation

How does Blur generate revenue without charging any fees? 

Does this ICP remain loyal or will they just move to the next zero fee platform?