“As viewers descend deeper down the funnel, view numbers go down but conversion rates go up. This process resolves when a channel’s click-through-rate reaches 1.0. At this level, every listener is a supporter and could be considered a member of a nascent form of political organization. These highly dedicated groups can coordinate to turn out members at protests or other political actions.”

“As viewers descend deeper down the funnel, view numbers go down but conversion rates go up. This process resolves when a channel’s click-through-rate reaches 1.0. At this level, every listener is a supporter and could be considered a member of a nascent form of political organization. These highly dedicated groups can coordinate to turn out members at protests or other political actions.”

https://open.substack.com/pub/joshuacitarella/p/joshs-theory-of-radicalization