Folklore Institute

“In crypto many use the mental model of the tech hype cycle, but the reality is more like the fashion cycle below, with its sheppard’s tone-like dynamics, in which each new thing is supplanted by another new thing, and no linear pattern emerges”

Fun read. The above is mostly true of memecoins and also much of the mercenary/disingenuous category coins. 

Zooming out the piece has some interesting provocations for brands+ attention (in crypto and beyond)

h/t @iiterature 

https://nemesisglobal.substack.com/p/the-nemesis-guide-to-being-early?utm_medium=web&triedRedirect=true