Thoughts on this week:

Brands and celebrities launched themselves into the social media era in smart ways, fun ways, cringe ways, and controversial ways. Twitter in particular was such a new and novel medium (beyond newspapers and television and billboards) that ushered in all new behaviors that brands really had to feel out and adjust to it through experimentation. 

@zora has created a new medium in social. But this time, for the first time, the medium is a market. And that creates all new norms, expectations, behaviors, and psychologies. When we're talking about money, the stakes become much higher. This week's events demonstrate we're just at the very start of this transformation and the ways in which brands start to dip their toes in will be interesting. Everyone should watch and learn.