It feels like promotion of virtue is a valuable social function and neither bigcorps nor government are incentivized or interested in doing it in the US?

Possibly explains the popularity of "12 rules for life" etc. Also I feel like it's an underappreciated theme in @balajis.eth's writings on network states.

Yes. Virtue is good because it’s decentralized self-control. The more virtuous the society, the more self-disciplined, the less need for centralized law enforcement, rules, and punishment in general.

Virtue is why we can have nice things.

"I tell you that virtue is not given by money, but that from virtue comes money and every other good of man, public as well as private."

"I tell you that virtue is not given by money, but that from virtue comes money and every other good of man, public as well as private."

https://lexundria.com/plat_apol/28-36/j

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"It is easier for a camel to go through the eye of a needle than for a rich man to enter the kingdom of god" 
I'm not religious but there is a reason for that phrase. 

If you are rich while others are poor, you aren't virtuous, unless you are doing everything you truly can to help pull them out of poverty.