Founders

If you don't know it, the jobs-to-be-done framework is a useful one to think about your early stage startup

If you don't know it, the jobs-to-be-done framework is a useful one to think about your early stage startup

https://jobs-to-be-done.com/jobs-to-be-done-a-framework-for-customer-needs-c883cbf61c90

Building https://getmocha.com // creator of the https://blockchainsmokers.xyz

I’m using this framework in a more simplified manner as a junior marketer!

it looks somewhat like this:
When (a specific problem, moment, or context), I want to (a certain action), so that I (desired outcome)

really helps you to explore different perspectives of the potential customers

yeah, except buying a single drill bit is always priced way worse than buying a set of bits 

and some drills come w a set !

so something is off here...

Pushix, this is such valuable advice for early - stage startups! The jobs - to - be - done framework is a game - changer. The quotes from Theodore Levitt and Clayton Christensen really drive home the point that it's all about understanding the underlying needs customers are trying to fulfill. Thanks for sharing this insightful framework and the useful resource link. It's definitely going to help a lot of founders refine their product strategies!