Founders

“Anything that increases the top of funnel by making it easier to do something always ends up letting in lower intent users who then are less motivated to go all the way through the funnel. Instead, they drop off.”

“Anything that increases the top of funnel by making it easier to do something always ends up letting in lower intent users who then are less motivated to go all the way through the funnel. Instead, they drop off.”

https://open.substack.com/pub/andrewchen/p/my-product-went-viral-on-social-media

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