Update: 

I changed all references of web3 to onchain and sent it to the film's producers this weekend.  

I wrote a section comparing traditional marketing to onchain marketing, but could have just pointed them to this gem by @sarahzorah  ➡️
https://x.com/sarahzorah/status/1892643230631788615

Onchain marketing doesn’t compete with traditional marketing—it augments it.  

I'm excited to hear their response.

depending on the scenario I’ll use onchain, 
or sometimes crypto and blockchain, and sometimes fall back on web3 but it carries baggage for people who know the term and its meaningless for those that don’t 🤷‍♀️

Writer. Building @pinatacloud. Working on simple static site hosting https://orbiter.host \ https://polluterofminds.com

depending on the scenario I’ll use onchain, 
or sometimes crypto and blockchain, and sometimes fall back on web3 but it carries baggage for people who know the term and its meaningless for those that don’t 🤷‍♀️ 

https://warpcast.com/adrienne/0xebd5982b

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We’ve started referring to it as crypto at Pinata, but was curious about others. This is helpful, thanks! 🙏

building Stauro ❇ frontend dev at @ensdomains ❇
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Generally agree though the term seems to have fallen off a bit in the last 12 months.

I separate crypto from web3, because web3 doesn't necessarily include crypto. for me web3 is decentralized censorship resistant technology in general, IPFS falls into that category as well