techarchive

It's 1995 and you want to onboard people to your new OS. Your marketing department is tasked with figuring out how to make make sure people understand the top 25 features your R&D department spent $900 million on. To do this, they double down on the cringe factor by creating the world's first "cyber sitcom", with soon-to-be familiar faces just before they hit the cultural zeitgeist. It doesn't resonate as intended but becomes a staple of 90's kitsch. 

https://youtu.be/vIYfqxMPr0c?si=O3wo5La1h4U4KKcI&t=12

This is nothing more than 90s influencer marketing. It's brilliant and exactly what happens today. The celebrities are just TikTokers and Youtubers