Product

ByteDance's growth hack that got them tens of millions of users:

working with distributors to pre-install their flagship news app Toutiao in mid-tier Android phones at $0.06 per install 

qDAU or not is another question but interesting case study.

(started reading this book during my flight)

okay i finished this on my second leg 

i highly recommend it!
- history on how ByteDance came to be and how it grew outside of China
- a glimpse into China’s social network landscape
- the “App Factory” model

sounds super interesting! always wanted to know more about ByteDance. gonna add it to my reading list. thanks for the rec! 📚✨