marketing

Ever heard of the so-called "Moving Day"? It is a popular tradition that appeared in Quebec, Canada many years ago: every year, in the summer, on one day (usually July 1), tens of thousands of families living in the city pack up their belongings and move out. The reason for this is that rental agreements are usually for one year and end on July 1.

So, the Canadian KFC decided to play this infopodovod rather amusingly, having launched an advertising campaign "Finger Licking": they offered compensation in the form of a free trip to the restaurants of the chain for those who will inevitably hurt their fingers during the move. That could be splinters, sprains, paper cuts or broken fingernails. All you have to do is post a statement about the injury on a special website and then get a tasty compensation 😁