marketing

Persil held a hotline with fashion designer Christian Siriano on TikTok Live. This initiative by the detergent brand is part of a program to revamp the company's image and attract a younger audience from the zoomer generation.

During the live broadcast, participants could learn tips on delicate fabric care and washing techniques from the popular designer, as well as receive personalized recommendations for personal closet changes. In addition to the main star, the 24-hour event was attended by Persil's top managers.