The practice of bridging between protocols today is absurd. 

The user friction is comparably frustrating to getting booted from the internet in 1997 when my home phone rang. 

Something has to change for mainstream adoption to occur.

Who here is going to fix this?

Principal at Cobalt Ventures. Write @ TheItinerant.io ; BenErsing.com Host: /venturecapital /finance /adventures

First: the etherum Cancun update - this makes bridging cheaper than buying things with the credit card. 
Second: standardized inter chain tokens (layer zero, axelar, ccip) 
Third intent-driven protocols (like what we are building)