hard to imagine japan not liking coffee. what a grand psyop @nestlé

In the 1970s, Japan hated coffee.

Nestlé spent millions on ads, discounts, and promotions BUT failed.

Then they hired a child psychologist.

What happened next turned Japan into the 4th largest coffee importer in the world: https://t.co/0NY5QJIR3O

Marketing Nerd

hard to imagine japan not liking coffee. what a grand psyop @nestlé
https://x.com/marketing_nerd_/status/1915959043857776771?s=46&t=Il5NrMeCjY0zjgXBkcDWtA

This is accurate. A single KFC franchise owner convinced everyone in Japan that Americans eat fried chicken for Christmas and now they sell a shit ton of fried chicken on Christmas Day.

Pi-chi.eth (she/her) Artist /animeoutcasts
Hosting: /sakura /kyoto /momiji  /anime-manga /farcasterunion

https://portrait.so/pichi

BOSS coffee is pretty great branding and Tommy Lee Jones is the GOAT.

funny enough boss coffee got me into coffee too 🙃