The number of people in crypto who have both 0.1% consumer product instincts and at-scale empirical experience building crypto products with users is closer to 10 than 100.

The number of people with strong crypto product opinions is closer to 100,000.

which crypto products have millions of users and aren't CeFi (web2 for tokens)?

Coinbase, Binance, Kraken, OpenSea, MetaMask, Uniswap, Phantom, CoinMarketCap

Blur, DYDX, and MagicEden are another few that have executed well. DefiLlama/CoinGecko/Etherscan also very intriguing