The friend.com landing page is striking, and also one of the first clearly Gen-Z coded startups I've come across. 

The millennial era of the web is waning and giving way to Zoomer energy.

Building /bright-moments - minting onchain art IRL | /purple #15 | FID 129 #magikarp

Rome, Metropolitan City of Rome Capital, Italy

it's going to sell like the Apple Vision Pro.

I don't know. $99 is pretty cheap, and people are really interested in AI stuff. I think it will do well enough to get further funding if the execution is decent and there is a clear sign of user retention.

i don't know him personally and have no skin in the game here

but "you can literally order a preassembled device" is ignoring how consumers think. people want it to be easy. 

it's giving:

everyone already knows that $99 is 3x markup, you can literally order a preassembled device that does all the same things, since all of it is superficial wrapping in soft backend.

people are just walking on eggshells around avi.