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"The merch boom started with a “fart.”

That’s how the artist Wes Lang describes the amount of time it took for him and Virgil Abloh to come up with the designs for Kanye “Ye” West’s 2013 Yeezus tour merch."

"The merch boom started with a “fart.”

That’s how the artist Wes Lang describes the amount of time it took for him and Virgil Abloh to come up with the designs for Kanye “Ye” West’s 2013 Yeezus tour merch."

https://www.gq.com/story/end-of-merch-essay

The Farcaster formerly known as Kchamp. Books, beats, bodybuilding, bright ideas and beautiful things.

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