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how the once upon team is speedrunning 0->1:
week 1: idea, figjam wireframes, prototype contracts+UI+API
week 2: talk to potential users, refine idea, build e2e for main use case, plan GTM
week 3: name/branding, build farcaster frame, optimize designs, finalize contracts
week 4: ship on base, execute GTM, learn 0 reply
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