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@macbudkowski points out that rather than attempting to onboard the next billion users to Ethereum through a single mainstream app, the focus should be on building hundreds of well-targeted apps that solve specific problems for smaller groups of users, creating incremental growth and paving the way for broader adoption.

"What Ethereum needs is 100s of apps targeting 100k-10 million users."

https://kanfa.macbudkowski.com/onboarding-next-billion-users-ethereum

Nice piece :) also this thread from Benedict Evans is well worth absorbing