This was a fantastic interview with Adam Mosseri, head of Instagram. Some interesting points:
- They focus on creators having consistent reach vs TikTok explosive reach
- Partner ads as a way to generate money vs YouTube having "old school" video ads
- Algo will boost reels if it's shared via DMs more so than any other signal
- Followers count really matters for distribution for Instagram
- instagram is focused on creators versus publishers

This was a fantastic interview with Adam Mosseri, head of Instagram. Some interesting points:
- They focus on creators having consistent reach vs TikTok explosive reach
- Partner ads as a way to generate money vs YouTube having "old school" video ads
- Algo will boost reels if it's shared via DMs more so than any other signal
- Followers count really matters for distribution for Instagram
- instagram is focused on creators versus publishers

https://www.youtube.com/watch?v=HDzhA_UFrnA

🇧🇷🇺🇸-  Book: Making Things Think: https://holloway.com/mtt. Investor in Wander, Carry, Footprint, Merkle Manufactory (Farcaster), Dynamic, Paragraph.

Instagram is dead, never struggled on any platform as much for reach. Not worth the effort