This was a fantastic interview with Adam Mosseri, head of Instagram. Some interesting points:
- They focus on creators having consistent reach vs TikTok explosive reach
- Partner ads as a way to generate money vs YouTube having "old school" video ads
- Algo will boost reels if it's shared via DMs more so than any other signal
- Followers count really matters for distribution for Instagram
- instagram is focused on creators versus publishers

This was a fantastic interview with Adam Mosseri, head of Instagram. Some interesting points:
- They focus on creators having consistent reach vs TikTok explosive reach
- Partner ads as a way to generate money vs YouTube having "old school" video ads
- Algo will boost reels if it's shared via DMs more so than any other signal
- Followers count really matters for distribution for Instagram
- instagram is focused on creators versus publishers

https://www.youtube.com/watch?v=HDzhA_UFrnA

🇧🇷🇺🇸-  Book: Making Things Think: https://holloway.com/mtt. Investor in Wander, Carry, Footprint, Merkle Manufactory (Farcaster), Dynamic, Paragraph.

mosseri and honest do not belong in the same sentence or even alphabet

Insta- Insight: Mosseri spills the tea on TikTok, ad games, and DM drama