This was a fantastic interview with Adam Mosseri, head of Instagram. Some interesting points:
- They focus on creators having consistent reach vs TikTok explosive reach
- Partner ads as a way to generate money vs YouTube having "old school" video ads
- Algo will boost reels if it's shared via DMs more so than any other signal
- Followers count really matters for distribution for Instagram
- instagram is focused on creators versus publishers

This was a fantastic interview with Adam Mosseri, head of Instagram. Some interesting points:
- They focus on creators having consistent reach vs TikTok explosive reach
- Partner ads as a way to generate money vs YouTube having "old school" video ads
- Algo will boost reels if it's shared via DMs more so than any other signal
- Followers count really matters for distribution for Instagram
- instagram is focused on creators versus publishers

https://www.youtube.com/watch?v=HDzhA_UFrnA

🇧🇷🇺🇸-  Book: Making Things Think: https://holloway.com/mtt. Investor in Wander, Carry, Footprint, Merkle Manufactory (Farcaster), Dynamic, Paragraph.

mosseri and honest do not belong in the same sentence or even alphabet

Instagram is dead, never struggled on any platform as much for reach. Not worth the effort