Founders

There’s no easy way to say this but these Web3 startups will fail:

✅ The ones with very bad internal makeup.

You can’t do epic stuff with basic people. If you want to win, you need people who are aligned with your vision and are willing to adapt— FAST. 

✅ The ones who ASSUME they know their customer.

Assumption is the least form of knowledge. Better to know your customer first before doing marketing. Do market/customer research. Speak to existing users. Find what works. Make it your USP.

✅ The ones who do not track or measure impact.

Data is the new oil. If you’re not tracking user activity, mindshare, MAUs or DAUs, ecosystem and TVL growth, etc, wave success goodbye.

Which other category would you add to the list? 

GM

==) Need a marketing strategist? Let’s talk:

There’s no easy way to say this but these Web3 startups will fail:

✅ The ones with very bad internal makeup.

You can’t do epic stuff with basic people. If you want to win, you need people who are aligned with your vision and are willing to adapt— FAST. 

✅ The ones who ASSUME they know their customer.

Assumption is the least form of knowledge. Better to know your customer first before doing marketing. Do market/customer research. Speak to existing users. Find what works. Make it your USP.

✅ The ones who do not track or measure impact.

Data is the new oil. If you’re not tracking user activity, mindshare, MAUs or DAUs, ecosystem and TVL growth, etc, wave success goodbye.

Which other category would you add to the list? 

GM

==) Need a marketing strategist? Let’s talk: https://calendly.com/onyekaekwemozor