Content pfp
Content
@
0 reply
0 recast
0 reaction
Onyeka Ekwemozor pfp
Onyeka Ekwemozor
@onyeka
SEO for Web3 projects(How to do it right👇) SEO stands for Search Engine Optimization. It means writing content to rank when keywords are typed on different platforms, including search engines(Chrome browser), social media platforms(Tiktok, X), and forums (Reddit). But let's focus on blogs. Writing blog content to rank on search engines is an organic way to drive global traction. Why? ✅️ It's free. ✅️ It's inbound. ✅️ It's has global reach. Proof that it works👇 Binance enjoys up to 3 million traffic on average via search: https://medium.com/blockchain-biz/web3-marketing-how-blockchain-firms-are-doing-it-all-wrong-89226997c646 And you can benefit from it by following these steps:
1 reply
0 recast
2 reactions
Onyeka Ekwemozor pfp
Onyeka Ekwemozor
@onyeka
--> Know your audience. This will form the basis of the content you write. Broadly, web3 audiences are categorised into two. 1. Crypto natives (been in crypto since 2017 or more, seen different market cycles, open to risk, used to technical jargons and heavy on information) 2. Crypto newbies (came into crypto anywhere from 2020 till date, covers the minority like women, Gen Zs, institutions, Developers migrating from Web2. They are often risk averse, not used to technical complexities and heavy on education). --> Start a blog. This is often overlooked by Web3 projects. Their website has everything but a blog. You can't do SEO effectively without a blog. And if you're still in early development, opt for a domain/blog setup instead of blog.domain. Domain/blog allows you share website traffic and link juice with your website without much heavy lifting. Blog.domain causes search engines to treat your blog as a separate website. So, you'll have to do double SEO work to get your blog and website to rank.
1 reply
0 recast
1 reaction
Onyeka Ekwemozor pfp
Onyeka Ekwemozor
@onyeka
--> Do keyword research. SEO is free traffic. But traffic only comes with relevance. Writing on blogs with no search volume doesn't do much for your Web3 project. Invest in good SEO tools like Semrush, Ahref, Ubersuggest, Moz. Identify keywords with the right search intent and volume. As a rule of thumb, volume should be between 50-1000. Search intent should also be aligned with your brand. For example, a crypto news website should aim for keywords with informational search intent. (Best DePin Projects in 2024) A consumer dApp should aim for keywords with educational/transactional search intent. (How to Use a DaaS DePin) A Crypto asset management firm should be heavy on informational search intent. (State of DePin on Solana)
1 reply
0 recast
1 reaction