Founders

"Web3 marketing is different." That’s what everyone says. But I disagree.

At its core, Web3 marketing still runs on human psychology:

--> Trust
--> Community
--> Value.

If you're a founder, here's what you should do👇

2️⃣  Education > Promotion

If people don’t understand your product, they won’t use it.

Teach first, sell later.

Alternatively, you can sell while teaching through content marketing.

3️⃣ Token utility = Built-in marketing

The best tokens market themselves through actual utility—governance, access, staking, and real-world value.

If your token has no reason to exist beyond speculation, good luck.

4️⃣ Go where the culture is.

Multi-chain, Multi-platform 🤷‍♀️. Don’t lock yourself into one ecosystem.

Web3 users aren’t just on X and Discord.

They’re experimenting on Farcaster, engaging on Telegram, and lurking on Lens.

Your strategy should reflect that.

5️⃣ Onchain data + Offchain narratives = magic

Onchain data tells you what users do. Offchain marketing tells you why they do it.

Use both.

Too many founders waste time chasing viral moments instead of building a long-term strategy. 

Don't be that founder.

Build ecosystems that outlast hype cycles.

🚀 Need a strategist who gets Web3? Let’s chat:

Too many founders waste time chasing viral moments instead of building a long-term strategy. 

Don't be that founder.

Build ecosystems that outlast hype cycles.

🚀 Need a strategist who gets Web3? Let’s chat: https://calendly.com/onyekaekwemozor

1️⃣ Community-Led Growth

A Telegram group with 10K bots isn’t a community.

Real communities = Real adoption.

A real community is a tribe of believers who advocate for you when you’re not in the room.

It’s your best retention strategy.